About Us

How It Started

Vireli is a family business born from love and memory.

It started when we wanted a lasting photo frame for our mum, something that could stay outdoors without fading or damage. When we couldn’t find one, we made it ourselves.

Today, we create weatherproof glass frames so you can treasure the photos that mean the most whether it’s a loved one, a family memory, or even your dog in the garden.

Vireli means - “virtue” and “relic” — giving it a sense of sacred memory.